Our company Philosophy

The Story of the Sunscreen Company™

We see the industry as being divided with arbitrary barriers. Why can’t a skincare company be open, inclusive and label-free? What unites all of our products is the common belief that you make the best skincare when you bring together expertise from across disciplines.

There is no reason why unique specialties like dermatology, endocrinology (the study of hormonal health), formulations, the green beauty movement and ecology cannot speak to each other and inform each other. When we set aside these arti cial barriers, the possibilities are endless. We can make skincare that is founded in science and creates beautiful and protected skin. Simple. We want open hearts and open minds, friendly faces and warm smiles.

We want to bring you the best sunscreen in the world and we want cosmetics to match. We hope when you hold our products in your hand, you feel the Love, you share the Love and keep returning for the Love.

From our family to yours, thank-you.

Our Brands


Created with intention, and without compromise.

CyberDERM is our original legacy brand, created by two husband-and-wife physicians, a chemist and a daughter to create products they could use within their practice. The company was founded when a patient asked Dr. Denis Dudley, a high risk OB/GYN and endocrinologist, whether a specific sunscreen was safe to use during her pregnancy. Dr. Dudley had never thought about product safety in that way and he consulted his wife Dr. Sharyn Laughlin, a dermatologist. She had also never scrutinized a sunscreen from that perspective and together they began to delve into the world of formulations of skincare. Their research led them to develop and trial prototypes in partnership with their chemist, Tom Heinar, over the course of 15 years. The results of their efforts were bottled in 2008 when their daughter Sara Dudley joined their team.

Their products feature the best and latest advances in the science of formulations backed by the credibility of medical professionals. All products are created with the premise of being safe, aesthetically elegant and most importantly effective. For simple needs like cleansing and hydrating, they are curated without feeling minimalistic. Some products have only 4 ingredients but they are exceptional ingredients in high concentrations. Other products like our original Sun Whips™ and our anti-aging or depigmenting creams explore how actives can work in synergy with each other to tackle complicated concerns. They are created with intention, and without compromise. The full line aims to support your every day skincare routine while not forgetting its original ethos of being safe and effective.

ava isa

Love & Protection in Every Bottle

Ava Isa started as a project of love after our co-founder, Sara, had her daughter Ava Isabella. Inspired by a bedtime story, Sara thought if she could write a love letter to the woman her daughter would grow up to be, what would it be? With her family’s expertise in sunscreen, she knew she should start by making a product that would making her daughter’s life safer and that she would be proud to use.

Ava Isa is based on the hope that we can change the startling statistic that skin cancer is the number one cancer killer for young women (specifically ages 25-30). We want woman and men of all ages to have the beautiful skin they want, without skimping on the protection they need.

Ava Isa offers our most ultra-matte sunscreens to date. They dry down on the skin almost instantaneously after application and feel light-weight and invisible. They make the skin a beautiful canvas, in either their tinted or un-tinted form. They feature a high concentration of zinc oxide for excellent protection and include our patent pending Bio UVA Ultra technology to increase the UVA protection by up to 60%. The formulas feature a high organic and natural ingredient list with no controversial ingredients.

In short, they are full of love and protection in every bottle.


Created with intention and without compromise.

Natrèceutique is founded on the idea that the medical world and the natural world do not have to conflict but can find shared ground to make skin beautiful. If a dermatologist were to create a luxury natural line, this is what it would look like.
That means we:

Keep it Simple: No dash of this, dash of that formulation style. For us that means, no fragrances (natural or not). No essential oils. No allergens.

Speak the language of a dermatologist: which means provide products to help correct the most common issues they treat. However, also help prevent concerns and nourish the skin as part of a holistic approach.

Focus on Efficacy: Choose natural actives and use them in high and effective concentrations while paying attention to their processing. Avoid harsh solvents and byproducts to preserve the integrity of natural actives.

This is Nature distilled in its most pristine form.


Best facial sunscreens with the highest zinc oxide concentrations available in the market

Global Borrowing from traditional practices like Ayurvedic Medicine

Unique active ingredients for anti-aging cosmeceuticals like tetrapeptides, Ectoins, Turmeric and Indian Gooseberry

Specialized Treatments, including sunscreens, for conditions such as Melasma and Hyperpigmentation

Meet Our Physicians

Dr. Sharyn Laughlin

The company originally started as an extension of Dr. Laughlins dermatology practice. She was especially concerned about the quality of sunscreens she saw sampled in her clinic. She was specifically concerned about what she considered UVB biased sunscreens and their potential effect in exacerbating the already rising rates of skin cancer.

Dr. Denis Dudley

Dr. Dudley as a former fetal/maternal specialist in high risk pregnancies and endocrinology wanted to ensure that the line contained controversy-free ingredients and had no known endocrine disruptors. His litmus test for safety continues to be whether he would recommend a product for use by a pregnant woman. His rationale is that if a product is safe enough for a pregnant woman to use then we can feel confident in using it in adults and children every single day.